“We await the India launch of Bajaj-Triumph bikes on 5 July, but the pricing of Harley may make Triumph also consider aggressive pricing," said the Nomura report. An additional threat looms with Bajaj Auto Ltd's anticipated launch of Triumph bikes on 5 July. With the Hero's new offering, the potential of losing market share in this premium segment seems palpable. Royal Enfield has the largest share in the premium motorcycle segment (>250cc). Meanwhile, shares of Eicher Motors Ltd, the parent company of Royal Enfield, were down nearly 5% today. Harley is an aspirational brand, and consumers in the 350cc segment will find this pricing very attractive," said analysts at Nomura Financial Advisory and Securities (India) in a report on 3 July. “We are positively surprised by the very attractive pricing of the X440, which is only at about 15-20% premium to the Royal Enfield Classic 350cc and Meteor 350cc. The X440 is priced at a competitive ₹229,000 for the base model and ₹269,000 for the high-end variant.
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